Author Topic: Marketing  (Read 1358 times)

Offline Tony Budak

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Marketing
« Reply #1 on: April 17, 2015, 02:43:22 PM »
Here is a clever marketing citation that has been circulated around that delineates the differences between advertising, promotion, publicity, public relations and marketing. (http://skyworksmarketing.com/)
  • If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising.
  • If you put the sign on the back of an elephant and walk him through town, that’s a Promotion.
  • If the elephant walks through the Mayor’s flower bed, that’s Publicity.
  • If you can get the Mayor to laugh about it, that’s Public Relations.
  • And, if you planned the whole thing, that’s Marketing!
With Respect and Cheers,
Tony Budak, Site Owner and Webmaster

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